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Marketing and

Communications

Committee

At the outset of 2013, the Marketing and The research undertaken utilised a sample group of
Communications Committee reviewed the strategy 2000 registered principal mandated CESA members.
for the previous two years. Part of this review was The email survey was sent to each person during
an extensive research project undertaken at the the first week of December 2012, and two research
end of 2012 to better understand how member firms assistants canvassed responses telephonically. The
viewed the progress made by the Marketing and research, whilst diverse and very qualitative, provided
Communications Committee. The ultimate goal valuable insights into the general feeling amongst
being measured was for CESA to be the “top of mind” CESA members of the effectiveness and success of
organisation that industry stakeholders automatically the 2012 marketing and communications campaign.
engaged with when they wanted comment on a Built
In order to be totally quantitative, one can take the
Environment issue. The two year strategy worked on
three “effectiveness” responses in order to get a
CESA becoming more visibly the “Face of Consulting
total effectiveness estimate. In this case it would
Engineering”, and as such a relatively aggressive
appear that 63% of respondents consider the overall
campaign was put into place for both years. Each
campaign to have been successful. This may not be
year made use primarily of the following media:
an overwhelming majority, but it is certainly a positive
Radio message in terms of the direction and process for
CESA marketing and communications into the future.
Print surveys

CESA Annual Review 2012 / 2013

Dennis Ndaba Peter Viljoen -
Manager: Strategic Communications Hatch GOBA
Chairperson

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