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sector and other stakeholders. CESA’s CEO attended LinkedIn
most of the briefings that focused on the Government We have 364 connections on the CESA LinkedIn
Departments that our member firms interact with page and experiencing more and more engagements
on daily basis. This has certainly positioned the since we have started to post Press Releases and
organisation as the voice of consulting engineering. some of our events.

Public Relations
Print Advertising
CESA continued to enjoy extensive coverage in both
CESA took a strategic decision to advertise in various
the business and technical press at very little cost
publications in a form of advertorials such as in
to the Organisation. Newsworthy issues have been
Transform SA, Engineering News, Careers Unlimited
timeously reacted to in cooperation with the Strategic
and Business Day, which published a feature on
Communicator and bolstered by the newly created
the 29th August 2014, focusing on the CESA Aon
social media platforms. Appropriate radio interviews
Engineering Awards funded by member firms. In
on topical issues have been aired and CESA has
order to make the feature viable CESA had to make
started to receive coverage on television both on the
a contribution to the costs of the feature.
news channels as well as learning channels of DSTV,
ANN7 and 404.
We received a significant increase in terms of media
coverage, especially over the last few months owing
2013/2014 has been a very active year for Marketing
to the e-toll raging debate. CESA appeared in every
and Communications at CESA. An independent
daily newspaper, magazine and radio station.
Advertised Earned Value (AVE) report, that tracks
every time the CESA brand is mentioned in the media,
CESA’s CEO is now a columnist for Built Magazine,
indicates that, for the period July 2013 to end June
which has also provided a valuable platform for the
2014, CESA received media coverage to the value of
organisation to gain exposure and state our case.
R14 397059 when compared to an actual advertising
spend of R 80 684.07, which shows exceptional effort
Social Media on the part of the committee.
Last year CESA embarked on a social media drive
to create an awareness about the organisation and Events
educate visitors about what the organisation is and to
2013 Conference and Exhibition
grow the brand in the online space.
10 to 12 November
Facebook The Conference was preceded by a golf day at the
The page grew by 3930 fans Milnerton Golf Course on Sunday 10 November 2013.
The Page was seen 330667 times by 222864 users In total over the two days, 183 delegates attended the
Demographic of impressions: 29% female, 71% male conference with a total of 203 individuals attending all
Demographic age bracket: 18-35 years the social events and conference. A great deal of effort
4569 stories where created by 4254 people was undertaken in 2013 to produce an event that far
Average reach per post: 1400 exceeded delegate expectations and, in particular,
Total reach: 107370 produced an outstanding conference programme.
Average People Talking About Page: 12
The speakers were outstanding, all gave quality
Total people talking about Page: 901
input in relation to the theme: Leadership - The Key
Average engagement per post: 7, 31 % (Facebook
to Sustainability. The keynote speaker was Alderman
standard is between 5% and 6%) Ian Neilson - Deputy Mayor of Cape Town; Trueman
CESA Annual Review 2013 / 2014 The handle grew by 278 followers We received a lot of positive feedback on the newly
Total engagement per post 5, 22%
Goba - Member National Planning Commission; and
Twitter
Thabo Masombuka from CSCC, to mention a few.
The handle was mentioned 252 times
introduced panel discussions.
Messages sent: 252
2014 CESA Aon Engineering Excellence Awards
Messages received: 250
Yet again, a prestigious and memorable Awards
Clicks: 6
evening was hosted by CESA at the Vodaworld
Retweets: 78
Dome in Midrand on the 12th August 2014. This

28 Follower demographics: 64% Male, 36% Female year was attended by some prominent VIP Guests